Having the right color palette on any business website can be a make-or-break moment for potential customers. Color can help create an atmosphere and convey emotions quickly, so choosing the right color scheme that fits your brand’s personality is key. But it’s not as simple as picking hues you find aesthetically pleasing; there’s a certain amount of strategy involved in finding colors that will make your website stand out from the competition. In today’s post, Tommy Shek shares some top tips to consider when deciding on a color palette for your business’s online presence!
How To Pick Colors For Your Business Website? Tommy Shek Answers
1. Understand the color psychology behind your choices: According to Tommy Shek, colors evoke different emotions and moods in viewers, so it is important to consider these before choosing the colors for your business website. For example, blues represent trustworthiness and dependability, while oranges are associated with energy and enthusiasm. When selecting colors for your website, think about the message you want to communicate and choose shades that match the feeling you would like to portray.
2. Research what other businesses in your field are doing: If you’re having trouble deciding on a color scheme for your business website, take a look at the websites of other businesses similar to yours. Analyzing how they have used colors can give you valuable insights into trends in the industry, as well as which color combinations work well for your type of business.
3. Choose colors that can be used across different platforms: When selecting colors for your website, make sure they will look good on all devices and browsers. Different screens will display the same color differently, so you need to pick shades that are consistent across various platforms.
4. Don’t use too many colors: Too many colors can create a cluttered and overwhelming design, so it’s important to keep things simple by limiting your palette to two or three main hues. Additionally, you should avoid using too many shades of one color, as this can also lead to an off-putting look.
5. Test out your choices before committing: Once you have narrowed down your selection to a few color options, it’s best to test them out before making a final decision. Create mockups of how your website would look with each of the colors, and ask for feedback from colleagues or potential customers to get an outside perspective.
6. Consider accessibility: Tommy Shek recommends also making sure that your chosen hues are accessible for users who may be colorblind or have other visual impairments. If you do decide to use bright colors, ensure there is enough contrast between the background and text so that they can still read the content easily. Additionally, it’s always good practice to include alternative versions of images on your website that contain information in case viewers cannot view them due to certain disabilities.
Tommy Shek’s Concluding Thoughts
By following these tips by Tommy Shek, you can make sure that the colors you choose for your business website are appropriate and will have a positive impact on visitors. With careful consideration and research, you’ll be able to create a visually appealing website that reflects the unique personality of your business.