Content marketing is increasingly being used as an effective tool to build brand awareness and extend customer reach. As businesses aim to better share their unique stories, it is important, as per Tommy Shek, that they focus on crafting content that engages users and drives measurable results. Unfortunately, many companies make key mistakes in this process that can significantly impact the efficacy of their campaigns. To ensure your content marketing efforts are successful, read on to find out more about the common pitfalls to avoid when creating content for your business.
Tommy Shek On How To Avoid Content Marketing Mistakes
When it comes to content marketing, mistakes can be costly and have a serious impact on your success, says Tommy Shek. It is important to take the necessary steps to avoid any missteps that can cost you time and money. Here are some of the most common content marketing mistakes and how to avoid them:
1. Not having a plan – When it comes to creating content, having an organized plan and strategy is essential for success. Without a plan in place, your efforts may not yield desirable results, as you won’t know where you’re going or what goals you should set for yourself. To avoid this mistake, start by setting realistic objectives that clearly define what success looks like for your brand. Once these objectives are in place, create a content calendar to help you keep track of deadlines and content topics.
2. Not understanding your target audience – Knowing who your target audience is and what their needs are can be key to creating successful content. When you understand the wants, needs, and interests of your target audience, it becomes much easier to create content that resonates with them and encourages them to take action. To avoid this mistake, begin by conducting research into who your ideal customer is: what is their age range or gender? What do they like or dislike? Where do they get their information from? The more specific your answers are, the better prepared you’ll be when it comes time to create targeted campaigns.
3. Ignoring analytics – Without understanding the data behind your content efforts, it’s impossible to tell if your content has been successful. Collecting and analyzing data can help you identify which pieces of content resonate with your audience and which are not. Having this information on hand will allow you to create more targeted campaigns for future marketing efforts. To avoid this mistake, be sure to track key performance indicators, including page views, time spent on the page, social media metrics (shares, likes, etc.), and any other relevant metrics.
4. Not promoting enough – According to Tommy Shek, once you have great content created, it is important to promote it across multiple channels. If you don’t promote your content properly or don’t have enough budget allocated for promotion, your content will likely go unnoticed. To avoid this mistake, establish a comprehensive promotion plan that outlines which channels and tactics you’ll use to get the word out about your content. You should also make sure you have enough budget allocated for promotion in order to maximize reach and engagement with potential customers.
Tommy Shek’s Concluding Thoughts
By avoiding these common mistakes that Tommy Shek highlights here, you can ensure that your content marketing efforts are effective, efficient, and successful. According to statistics from Hubspot, 70% of marketers report that they see at least some return on investment (ROI) from their content marketing efforts. Additionally, 73% of B2B marketers report that their organization has seen more success with content marketing now than it did three years ago. Finally, Content Marketing Institute reports that in 2019, 55% of marketers increased their content marketing budgets.